Manufacturer's Representatives
The West Coast Sales Team
Mark Richards, Territory Manager
After many years in the marine electronics industry in both the retail and distribution aspects of the business, Mark established his own representative firm, Richards Marine Marketing in 1995. Richards Marine Marketing specialized in representing technical marine electrical and electronics lines. 26 years later, RMM merged with West Coast Sales in May of 2021.
Mark was involved with the National Marine Electronics Association for many years serving as the president of the board of NMEA’s industry publication, Marine Electronic Journal.
Current Duties: Mark will continue to support the products his company brought to the merger as well as supporting Jason Kennedy with OEM, NMEA, retail and wholesale accounts in California. Mark will support WCS’s sales presence at distributor shows as well as working industry trade shows like the Seattle Boat Show.
Territory coverage:
WA, OR, CA, BC
Jason Kennedy, Managing Partner
Jason Kennedy joined West Coast Sales in 2017. A 24-year veteran of the marine electronics industry, Jason brings a wealth of experience to the team.
Jason started his career in the Marine industry working retail at West Marine, then moved to senior sales management positions with Uniden of America and Standard Horizon-Yaesu Aviation as Executive Vice President.
Current duties include managing our regional dealer, distributor, large retailer and OEM accounts in the marine, trailer, pool/spa and sporting goods and water sports channels.
Territory coverage: CA, AZ, NM, NV, CO, HI, FL
Tricia Steiner, Office Manager
Tricia Steiner joined West Coast Sales in 2020.
Current duties include:
- Office manager
- Accounting
- Dealer Show assistance
Mike Steiner, Managing Partner
Mike joined West Coast Sales in 2016 after a 30+ year career in the Northwest marine industry.
Mike has worked at nearly every level in the marine industry:
- Boat yard management [12 years]
- Manufacturer’s Representative outside salesman [12 years]
- Sales Manager for a NW Marine Distributor [6 years]
Current duties include:
Managing our regional dealer, distributor, retailer and OEM accounts in the marine, sporting goods and water sports channels.
Company administrator.
Territory coverage:
WA, OR, ID, BC, MT, UT, AK